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New Image Salon LLC

"Be Your Own Kind Of Beautiful"

About Us

For more than four decades, New Image Salon LLC has been a trusted, family-owned destination where style, creativity, and community come together. What began as a small local salon has grown into a full-service beauty experience serving Platteville, the surrounding communities, and the Tri-State area. With over 50 years of combined experience, our talented team brings a rich blend of knowledge, artistry, and passion to every service we offer.

At New Image Salon, we believe a great salon should feel like a getaway — a place where clients of all ages can relax, unwind, and leave feeling renewed. Our stylists and technicians stay continually educated on the latest trends, techniques, and products so we can deliver fresh, modern looks while honoring classic styles. Whether you’re coming in for a simple trim, a bold color transformation, a special-occasion style, or a confidence-boosting treatment, we’re here to help you look and feel like the best version of yourself.

We offer a complete range of services including haircuts, beard trims, shampoo and styling, color services, specialty treatments, perms, updos, facial waxing, ear piercing, premium retail products, gift certificates, and more. Every appointment is an opportunity to pamper our guests, personalize their experience, and bring out their natural beauty.

As a long-standing part of the Platteville community, our mission has always been simple: to stand out as the leading hair and beauty salon in the region by providing exceptional service rooted in care, craftsmanship, and genuine connection. At New Image Salon, you’re more than just a client — you’re family.

Visit us today and let our experienced team create a whole new you.

Areas Served

Our Certifications

Wisconsin Licensed Cosmetologists

What We Offer

Our Specialties include:

Whether it’s the romance of a wedding, the excitement of prom, or the celebration of homecoming, we specialize in creating polished, memorable looks for life’s biggest moments. Our team loves bringing each client’s vision to life — from soft, elegant updos to bold, modern styles that photograph beautifully and last all night. With an eye for detail and a passion for enhancing natural beauty, we ensure every special occasion style feels effortless, confident, and uniquely you.

Our Services include:

Haircuts – Professional cuts tailored to your face shape, hair texture, and style goals. Whether it's a trim or a bold change, we create clean, flattering looks for every client.
Beard Trims – Precision grooming to maintain shape, soften edges, and enhance facial definition. Ideal for a polished, well-kept appearance.
Shampoo Set / Blow Dry / Style – A complete styling service that starts with a rejuvenating shampoo, followed by a customized blow dry and finish suited to your desired look.
Colors, Highlights, Rinses & Tints – Customized color solutions including rich tones, natural highlights, and gentle rinses to enhance depth and shine while maintaining hair health.
Balayage – Hand-painted color technique that creates soft, natural dimension with a low-maintenance finish. Perfect for a sun-kissed, effortless look.
Ombre Highlights – Gradual, striking color transitions from root to tip that add bold contrast and visual interest to any hairstyle.
Regular, Long Hair & Spiral Perms – Texturizing services that add body, curl, or wave to suit your style preference, with specialized techniques for all hair lengths and types.
Updos – Elegant, structured hairstyles designed for weddings, formals, and special occasions. Each style is tailored to last and complement your look.
Moroccan Oil Treatments – Deep conditioning treatments infused with argan oil to nourish, hydrate, and restore shine and manageability to dry or damaged hair.
Facial Waxing – Gentle and precise removal of unwanted facial hair, including brows, lips, and nasal area, for smooth, clean results.
Ear Piercing – Safe and professional ear piercing services using sterile techniques to ensure comfort and proper healing.

Our Brands include:

Bed Head
Big Sexy Hair
Joico
Kenra Professional
Matrix
Moroccanoil
Olaplex
Paul Mitchell
Redken
Scruples

Our Products include:

Full Service Hair Salon
Retail Products
Beauty Products
Beauty Supplies
Hair Products
Lotions
Gift Certificates

Testimonials

On 1/22/2026 Anita T. had this to say:
I've been looking for a place since moving from the Chicago suburbs and I found it!! They took me as a walk in since I wasn't sure when I would get there with the weather. Brittany did an awesome job and would definitely recommend.

On 10/30/2025 Taryn D. had this to say:
This Salon was an amazing experience for me! My Stylist was extremely kind and helpful, assisting me multiple times to ensure my hair looked both the way i wanted, but also the best it could look. I asked for a Trim and some Highlights, and she helped with bangs, the color, and how much of the hair to dye, providing quality advice and explaining multiple pros and cons. For the two services, my total was 67 dollars, without tip. It was extremely achievable, especially as a college student. I didnt go bankrupt due to the styling. The vibe of the salon was adorable within itself, the decorations were cozy, and the conversations were amusing and engaging. Overall it was an extremely awesome service, and i would highly recommend to anybody looking for a hair salon. 5 Stars!!

On 2/14/2025 K Wood had this to say:
My husband doesn't like to go anywhere else. There's nothing fancy about it, which is what he likes. The women are friendly and great at cutting hair! They have plenty of appointments. My daughter loves the ladies here, too. It's also the most affordable haircut around. Bang trims are a great deal!

On 1/4/2025 Bubbz297 had this to say:
Totally understood the assignment and with a friendly atmosphere! Great prices, and make sure you remember to tip because they deserve it!!!

On 9/21/2024 Amber King had this to say:
Very friendly and accommodating gals

Contact Us

New Image Salon LLC
315 E Main St Platteville, WI 53818
Phone: (608) 348-7660
Email: newimagesalonllc@gmail.com

Located next to the Platteville Fire Department

Where To Find Us

Payment Types Accepted

Apple Pay, Debit Cards, MasterCard, Visa, American Express, Discover, PayPal, Venmo

Our Hours

Monday: 8:00 AM - 5:00 PM
Tuesday: 8:00 AM - 5:00 PM
Wednesday: 8:30 AM - 5:00 PM
Thursday: 8:00 AM - 5:00 PM
Friday: 8:00 AM - 5:00 PM
Saturday: 8:00 AM - 12:00 PM

FAQ

What services does New Image Salon, LLC offer?

New Image Salon & Spa offers a full range of beauty and wellness services, including haircuts and styling, hair coloring, facial waxing and ear piercing. The salon provides personalized services to meet individual client needs.

Do I need an appointment, or do you accept walk‑ins?

Appointments are recommended to ensure availability with your preferred stylist or service provider. Walk‑ins may be accepted when scheduling allows, but calling ahead is encouraged for the best experience.

What can I expect during my first visit?

First‑time guests can expect a warm welcome and personalized consultation. Your stylist or service provider will take time to understand your goals, recommend options, and ensure you feel comfortable and confident throughout your visit. Our relaxing atmosphere and attention to detail help make every appointment an enjoyable experience.

Do you offer bridal or special‑occasion services?

Yes. New Image Salon & Spa provides special‑occasion styling, including hair and beauty services for weddings, proms, and formal events. Whether you need a polished updo, professional makeup, or pre‑event pampering, our team works with you to create a look that complements your style and occasion.

What makes New Image Salon & Spa unique?

New Image Salon & Spa is known for its friendly, professional team, relaxing atmosphere, and commitment to keeping up with current beauty trends. Clients receive personalized attention to help them look and feel their best.

How can I contact New Image Salon & Spa?

You can contact New Image Salon & Spa by phone at (717) 665‑2625 or visit the salon in person during business hours. The team is happy to answer questions and help schedule appointments.